Chances are, youll go with the brand you already know and love. The logos of Apple and Starbucks, of course. One of the key reasons why you need to focus on becoming a brand is the ever-growing digital transformation of our shopping habits. This will establish a deeper level of connection between the customer and your product and service. This is known as. While you may feel tempted to plaster it all over your business, you should instead place it strategically, where it will have the biggest impact. Defining your brand voice will help to solidify your aspired brand image in the minds of your customers. Branding statistics show that 75 percent of customers recognize a brand by its logo. One without the other is incomplete and does not allow a retailer to fully realise the opportunities that are available. Our professionalism and close-knit team allow us to pay special attention to all aspects of the branding. According to a study by Statista 22% of global retail sales will be thanks to ecommerce by 2023. A strong logo should create emotional contact with the audience to bring forth memories and feelings related to that brand. This is true in a sense that signage is often the first thing a potential customer sees. Why Retail Brand Awareness is so Important - Tri-PlexDesign This issue, if not addressed, can lead to complete failure. Just like a business, any product can become a brand. These diverse, and sometimes contrasting, needs have defined the evolution of retail branding as a discipline. The seemingly effortless competitive advantage is the result of brilliant branding, meticulously built over years and years of continuous work. Typography is another key player in branding. Their versatility will allow you to spread the word about your business across multiple social media channels. Negative associations can sometimes arise when you least expect them to. Be among the first ones to receive our latest news and offers. Why Kizik, A Hands-Free Footwear Brand, Has Expanded Into Retail - Forbes Branding is not merely the design of your company. The purpose of branding is to create a loyal community of consumers around an idea and shared values, and, of course, to encourage using your products or services. , get in touch with our expert team below. Be it your website color scheme, branded merch, product packaging, or digital business card, make sure your assets portray your signature colors. If personalisation is the new strategic differentiator, then consistency in engagement and servicing levels is the new activation mechanism of that differentiator. Every business owner has their own reason for embarking on their retail journey. The world's biggest companies leverage their brands to great effect. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. Personalized engagement helps consumers associate your brand with meaningful communication. , sizes, and colors, on different backgrounds and branding assets. Successful brands capitalize on their story and reach out to their target audience with it. So, you need to choose your brand personality wisely and align it with your target audience. Employees that share a companys values are more likely to work harder and longer for that company than those that dont. I think the bag is awesome, you should look for options too!. Interestingly, color is noted as one of the most important elements of branding. Successful retail branding strategies provide a personalized customer experience that fosters customer engagement. Unique shopper insight. Is your brand friendly and casual? When a company is valued, it seeks to obtain a value over and beyond that of its tangible assets. 1. How to stand out when so many companies use the same stock images and videos to promote their products/services? Research suggests that signage and window displays influence purchase decisions. As you grow your presence, retail branding helps you keep your core values intact regardless of your platform. One of the most obvious reasons that businesses need branding is to help them get recognized more often. Brand loyalty brings down your customer acquisition costs and boosts your retention efforts. "We are making adjustments to our plans," a . Technology and sensory driven expectations: When engaging with brands in online channels, consumers are looking for brand experiences that seamlessly transition between platforms and technologies (desktops, laptops, tablets, smartphones, etc.). In a world of wide choices and opportunities, its hard for a company to climb to the top and become a necessity. Slogans promote specific marketing campaigns, but theyre also a good way to spread the word. So in the event of expansion, or new ideas, the success of your branding speaks volumes, and becomes a more attractive, 'safe . If a business has excellent branding, its automatically more desirable to []. After Backlash, Target Becomes Latest Brand to Shift Pride Marketing Here are just a few of our recent blogs: If you'd like to know more about Epos now and our Retail business model, get in touch with our expert team below. But one category dynamic that traditional retailers should be aware of is the venturing of online retailers into mass-market product lines (e.g. Because it is the key to embedding your brand in the customers minds and building trust. When we think about the most successful businesses in the world (companies like Apple, Microsoft, Volkswagen, BP, Johnson and Johnson, Amazon, and others) we dont just think of their products and services. But one thing has still remained constant strong retail brands have survived disruptive changes in the past and will continue to do so. Abrupt changes in your font choice will impact your brand perception and voice. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services. Once you know how you want to sell and what tone, voice, and messaging you want to use, you can easily replicate that experience at all your stores and platforms. Each platform has its own recommended image sizes and video dimensions, so make sure that your visuals are scalable to fit the specific requirements. branding. Political boundaries do not exist: Retail is now a seamless global phenomenon. Effective branding operations help you increase, Loyal customers can become your companys best advocates as they share their experiences with your company and your brand with their wider social circle. Knowing the definition of branding is hardly enough to grasp its essence and importance. The Drum | Retail Media: Everything Brands Need To Know In fact, you cant design a brand. Why Is Retail Branding Important? The difference comes from how they go about it. It allows you to differentiate your brand. ( Cambridge Dictionary) Branding gives your business a personality. Branding encompasses everything you want your store to represent, from your voice on social media, all the way down to the color of the walls in your brick-and-mortar store. Define the style of your imagery and keep consistency on all platforms. A brand is then a group of the retailer's outlets that carry uniqueness. The customers only differentiate them based on their branding initiatives. 28 August 2020 7 minutes of reading time. Coming up in part two of our Avoiding digital chaos series, we'll be exploring the threats and opportunities that arise from new technologies. Then your written and spoken content should use conversational, relaxed language. It is considerably more challenging today than it ever was because of the changing market dynamics. Why is Branding Important | Why Create a Brand | Roles of Branding Take a look at Googles color specs, illustrated in their, We recognize these colors wherever we see them. This is one of the most effective ways of generating new business for your company. From your logo design to your logo colors, every detail should match and complement your brand. In this sense, your logo is an expression of your business and what you represent. In addition, it is about creating a memorable impression on consumers to increase the overall brand values and define what consumers can expect from you. Itll help to identify how your ideal client prefers to be spoken to. They also often check out products on different platforms before making a buying decision. Signage includes your business name, window displays, and even the way you display pricing. Embracing technology driven capabilities: As retailers look at creating and delivering experiences, embracing technology as an enabler of a strong brand is important. This helps to establish a strong brand personality which can develop consumer trust which is one of the key challenges many brands online and in store face in the retail sector. Learn how 5 brands increased their sales with great branding strategies! Check out the video below. Consumer engagement with retail is constantly evolving and is being strongly influenced by technology (retail platforms and how consumers access those platforms). When you know what your company stands for, you can save a lot of time and effort undertaking research and development, marketing campaigns, and customer service strategies that wont work for you. A sustainable retail branding strategy for businesses involves direct communication, proactivity, personalization, and transparency. The top brands have broken this code. Its an excellent way to save time and resources without sacrificing the quality of your videos. The strength of your brand directly affects your market share. And customers become loyal to a brand if they relate to the brand's personality. One of the important things to consider while designing a logo is where its going to appear. You assume your product, price points, and customer service will be enough to capture the hearts and minds of your customers, but this isn't always the case. on Renderforest. A good, sustainable retail branding strategy is one of the best tools businesses have in their arsenal.