How to find micro influencers? Unlike other agencies, were focused on one thing, and one thing only: Delivering high-touch, premium, done-for-you influencer marketing campaigns that are driven by performance data. At events like BeautyCon, influencers draw major crowds. Think Engagement, Not Reach. At the same time, you want to work with micro-influencers who have an engaged audience. Types of influencers - How to choose between Nano, Micro - Bulkly When youre making a decision on which micro-influencers to use, keep the following factors in mind. This dynamic creates a level of authenticity that is highly valuable to brands. Promo codes? Finding contact information for micro-influencers starts with the Respona automation setup. We have a few tips. Influencer A, who has 400,000 followers, a .7% engagement rate, 20% of followers primarily interested in beauty and 30% of followers who look suspicious. Why micro influencers? Choosing an influencer who is already a fan of your product or service makes it easier to persuade them into promoting your brand. and proven strategies The greater the reach and size of the influencers audience, the higher your brands exposure to new audiences will be. Thats why well soon be getting into more detail about finding the right micro-influencers for your business in four simple steps. In 2021, the influencer marketing market size was worth $13.8 billion compared to $9.7 billion in 2020. Ainfluencer Different Types Of Influencers How to use micro influencers to grow your business? Micro-Influencer Marketing: How to Run a Successful Campaign - Buffer If your goal is to grow your customer list and drive sales, find micro-influencers who have the ability to create content that inspires their audience to take action. This is true of almost all categories of social content, even the much-loved travel category. For example, since Respona usually gives users access to the social media accounts of your prospects, we could start by going to the Twitter profile of one of our prospects. Before contacting any influencers, know what you're prepared to offer them. Whats the Difference and Why It Matters? Micro-influencers are newer on the scene, and not all companies are aware of their power yet. The audience will pick up on this authenticity, and they will approach your business with the same level of trust as they have in the influencer. What's more, a. Experticity showed that micro-influencers have 22.2 times more conversations than typical users. var t = getTimeRemaining(endtime); After clicking on the Launch Campaignbutton, you only need to wait for influencers to start getting back to you. Be very specific in your search. Comment with your thoughts below! var deadline = new Date(1682913540000); and search for the prospects contact information using the tool, simply by clicking on the Get Startedbutton, exactly as shown below. And thats OK! That wouldn't be great for your beauty brand. Luckily, theres millions of influencers out there for you to choose from. No one wants to feel like theyre being sold to, which is why its so crucial that it needs to make sense for an influencer to promote your brand. No one wants to feel like theyre being sold to, which is why its so crucial that it needs to make sense for an influencer to promote your brand. Why You Should Choose Micro-Influencers over High-Profile - Oberlo You should also know that the engagement rate varies depending on the follower count. a number that might not be as high as others, but this partnership definitely works if you consider that his content focuses exclusively on mens style and fashion. You can search through relevant hashtags and locations, or go through your favorite macro-influencers page and see if any micro-influencers comment on their posts or follow them. You can also find micro-influencers who have niche blogs that are popular among your target market. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. There are also programs likeTribe Dynamics, that will give you a more in-depth analysis about social media posts. Good influencers are pleasant. Set your goals and metrics. For example, if you know their location or youve followed some of their most recent work and posts, you could show that youve done your research by mentioning that. Most, or many, of the people following the micro-influencer have no profile photos, little or no content, or strange usernames. In other words, you probably should think of micro-influencers as experts in a particular niche that are all about creating amazing, informative content for their loyal audience. Once we make our choice in terms of the personal or business email addresses we want to use for our campaign, we can successfully assign our campaign. can improve your: 2023 Get Hyped. What is the difference between micro-influencers and macro-influencers? If your goal is to create brand awareness, an influencers reach will be a deciding factor. Once we see the metrics, they are clearly the best choice. If someone has 100,000 followers and only gets around 500 likes on their pictures, odds are their followers are fake. Looking for bloggers to promote your businessand partner up with? Tagging brands in photos is a sign they may be willing to promote brands on their Instagram page. Despite their smaller reach, micro-influencers are still passionate, authentic, and trusted. to find influencers who are already interested in your product. Were actually going to Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Working with an influencer marketing agency that can find micro-influencers who match your requirements. Tip 2: Choose influencers who have a similar audience to your brand. and once we double-check their information, we could get to their LinkedIn profile: From there, we copy the LinkedIn profile URL to Respona. Lets get into finding contact information for the micro-influencers we want to bring into our business. While those at the top are increasingly out of reach, theres a powerful, overlooked pool of influencers, far more accessible to your average startupmicro-influencers. It's equally important to assess audience authenticity, given that in 2019, fake followers cost brands more than $1 billion. Theyll work with you from start to finish, helping you with everything from goal setting and strategy to legal agreements and whitelisting. The easiest way to find micro-influencers is to search on Instagram, Twitter, Facebook, etc., to see who fits the bill. To acquire it, you have a few options. His follower count isnt huge, but trust me when I say that people in the analytics niche are definitely making sure to keep up with Simos content. Astudy by PageFairfound that adblock usage surged 30% in 2016. With more context, which influencer would you choose for your beauty brand? How Can Ethical Investing Drive Positive Change? Here are ten steps you can take to ensure you end up with the right micro-influencer for your brand. This trust gives them the power to affect the purchasing decisions of their followers. We then need to give our campaign an easy-to-remember name which can be as simple as Micro-influencers Campaign. Searching #mensfashion, for instance, will help you find micro-influencers like Adam Gonon. 2. Using a fitness blogger as your micro-influencer makes sense; a DIY craft blogger does not. Of course, influencer marketing is only as successful as the influencer your brand hires, and the selection process isn't always as clear cut as it might seem. How to Find Micro-influencers for your Business in 4 Simple Steps, What is Influencer Marketing? Do your due diligence on this before investing, or you may end up spending your budget on bots. But each micro-influencer will be more effective in delivering one goal than another it all depends on the type of content that they create and their connection with their audience. For example, if your brand sells organic food and is based in New York City, you can search #organic, or search under locations for Whole Foods stores in NYC, or other places that sell organic food and go through those pages to see if there are any micro-influencers that are on brand. Join 300,000+ entrepreneurs worldwide in learning the latest insights & tips Whats more, it allows users to select a source for their search, which, as you can probably imagine, helps quite a lot in terms of better refining your search. Choosing the Right Social Media Platforms. For instance, if an influencer runs a health and wellness account, you can bet that they are super passionate about health and wellness. Honestly, this was a trick question: There wasn't enough context to make a well-informed decision. Here are some important features to look for: You want to find micro-influencers who have common interests with your brand. Complete basic business tasks. You can find micro-influencers related to your niche for free by searching hashtags on social media. The good news is that its easy to detect these fake influencers. You can also click here to download. They may have a smaller following than other social media influencers and celebrity influencers, but the fact that they focus on a smaller segment of the market allows them to create stronger relationships with their audience and achieve better engagement. The FTC iscracking down on influencer-sponsoredposts and making sure that all of their guidelines are followed. Wondering how you can find a micro-influencer in your area? There is more of a two-way conversation, and their followers feel like they are discovering something, not just having products pushed on them. var secondsSpan = clock.querySelector('.seconds'); Some influencers buy fake followers, pay for engagements, and participate in other shady practices. How To Use Micro Influencers To Grow Your Brand? 2023 Update function updateClock() { If they love your product, they will be excited to share it on their page and will do so in a way that engages their audience. Choosing the right micro-influencers for your marketing automation campaign depends on your objectives, budget, and audience. What's more, arecent studycommissioned byExperticity showed that micro-influencers have 22.2 times more conversations than typical users. It's cheap Well, cheaper than macro influencers that is. In case wed want to add a follow-up emailto our sequence, itd appear right under the first email weve highlighted below: Heres our outreach email in more detail: As you can see, weve included a number of variables thatll be adjusted depending on what we want to say to each micro-influencer in particular. Once done, then start to reach them via emails and cold DM on social media channels. var days = Math.floor(t / (1000 * 60 * 60 * 24)); The guide should open in a new tab. Step 2: Define your audience. Dan saw an incredible opportunity to combine his science-minded and results-driven engineering background with Kristinas influencer marketing expertise to create something totally new in the social media space. We also use third-party cookies that help us analyze and understand how you use this website. daysSpan.innerHTML = 0; These range from free to fairly expensive ($10,000) monthly subscriptions. This indicates that they have purchased bot followers. If the influencer genuinely is into the product or service, their post will resonate well with their followers. In fact, a 2019 Edelman reportinforms us that 63% of consumers between 18 and 34 years old generally are more trusting of what influencers say about a brand than how a company shows itself in its advertising. In case youre wondering what that window next to our email is, thats a Respona feature that automatically grades our email content to help us make sure that our email actually has a high chance of getting a reply. Choose micro-influencers who often create review content, and who aren't afraid to mention the negatives. Influencer marketing works, but don't just take my word for it: Influencer Marketing Hub conducted a survey with over 4,000 marketing agencies, and 91% said they believe influencer marketing to be an effective marketing strategy. There are several reasons why you should try to find the right influencers in your nicheand work with them in order to promote your business. Find their email address and send a personalized email. Does their content stand out from all the noise on social media and stop you in your tracks? For startups that dont have a largebudget, we created anapp called BrandBriefthat allows you to posta campaign targeted at influencers, listing company objectives, bio, and types of posts you are looking for. The influencer field has taken off so much, so fast, that many influencersessentially unofficial spokespeople who are mainly internet-famoushave risen to full-fledged celebrity status (e.g. For that reason, working with micro-influencers in your niche can increase your chances of building a niche-specific audience thatll give you higher engagement rates based on trust and authenticity. Well, this is finally the stage where you ensure the micro-influencer you work with helps you reach those goals. Before we wrap up this post, we probably need to mention that connecting with the influencers youre going to reach out to prior to launching your campaign could significantly help you in creating a relationship with them. Tip 3: Choose influencers who share your special attributes. Amandas overall reach may be small, but through her vlog project #FollowAttorneyAmanda, which chronicles her ongoing digital marketing efforts for her small immigration law practice, she gets tons of eyeballs in this lucrative niche: solo and small firm attorneys in the New York City metro area. If youre looking to increase trust in your business, find micro-influencers who share your brand values. Choose an influencer who posts content you want your brand to be associated with. Use the below outreach template to reach . A high level of engagement provides some assurance that the audience engages with the micro-influencers content. When reviewing the results, we can start clicking on each micro-influencer we want to make part of our micro-influencer outreach campaign. } How To Become A Micro-Influencer On Instagram. After weve selected all the influencers wed potentially want to partner with, were ready to start crafting our outreach pitch. Cut Your Content Creation Time in Half with This Strategy, How Video Marketing from Creators Is Boosting Sales, How to Get More Views on Snapchat with These 11 Tactics, How to Create a Marketing Campaign That Makes You Stand Out, What Is a Media Kit: How to Make One in 2023 (With Examples), Influencer Marketing 101: How to Build Strong Relationships with the Right Influencers, How Much Do YouTube Ads Cost? A downside of many of these influencer search tools is that if your influencer requirements are very specific, the tools may return zero results. Moving on, Responas built-in search engine works the same way as any other search engine you might be using online. Shutterstock Influencer marketing is genius. Thanks! This helps you to become familiar with them and they may also notice you adding to their metrics. Once our setup is complete, were clicking on the button in the right bottom corner of the screen. She often gives her followers peeks into her personal life and shares her daily routines. Micro-influencers are as loyal to their followers as they are to them. you need to build a game-changing business. You have the opportunity to inspire your audience, share your passions, and generate income. Thats a great example of raising brand awareness by leveraging the audience of a micro influencer. Some nano-influencers may have only a few-hundred followers. When to Opt for Micro-Influencers Micro-influencers are on the rise. This is especially true for startups using social media marketing. These apps are extremely helpful for startups that arent exactly sure where to start when it comes to influencer marketing. Let's return to the juice bar example. To sum up this section, a micro-influencer is a thought leader in a particular niche. Here are the steps you want to take to find micro-influencers who will be a fit for your marketing campaign: Micro-influencers can help you build awareness, boost trust, drive engagement, create content, and increase sales. Influencers are quickly becoming the new norm in marketing, upending traditional advertising models. For example, if you sell eco-friendly makeup products, a lifestyle influencer who wears makeup and is also vocal about environmental protection will make a great choice. A nice example of a company partnering with a micro-influencer in order to as we can imagine bring a younger target audience from a particular niche is Timex with Trey Bryant. In other words, since influencers are known for among other things organizing giveaways and contests for their audience, why not take advantage of their expertise on this and work with them when you want to go for a considered and well-planned giveaway? Its normal to be skeptical about something that is relatively new, especially if you are a startup and want to make sure that you are spending your marketing budget wisely. Some accounts may have higher followings and high like rates, but if they do not have any comments, its a telltale sign that their followers are robots. Please check your inbox (including Spam/Promotions folders) to confirm your email. If the influencer takes too long to address your questions and inquiries, this may be a sign that theyre slow communicators or their interest in the partnership is low. Have what it takes to meet your marketing goals, Influencer Recruitment & Ambassador Programs. You need to evaluate other metrics, such as engagement rate, audience demographics and authenticity. Using Micro Influencers for Customer Engagement? Here's How to Pick It's not enough to pick an influencer based on how incredible their content may look, you have to look deeper into the engagement, data and audience. It is important to note that each micro-influencer has different rates, which can vary based on their past endorsements, how many followers they have, etc. The Fat Jewish,Chiara Ferragni,Aimee Song, and many more). Remember, you can narrow down your search by looking for hashtags related to special aspects of your business, too. Simo Ahava is a digital analytics developer and is known for sharing killer informative content around Google Analytics and Google Tag Manager. Actionable Strategies for Starting & Growing Any Business. The company achieved their goal of increasing brand awareness and proved that micro-influencers can be extremely effective. But what about using influencer marketing for a local hair salon or restaurant? It seems like every time you scroll through your feeds, your favorite blogger is promoting some sort of hair care product or fashion brand. Your influencer campaign will involve content creation. Luckily, almost all of them are looking to collaborate with brands! They are defined by having a considerably larger social media following than nano-influencers. Due to their smaller social media presence, micro influencers seem more relatable to the average consumer . Additionally, before we click on the Continuebutton weve highlighted above, we need to set our camping priority and campaign schedule, two steps that can be particularly helpful in terms of saving us time and helping us keep track of all the campaigns we might be running at the same time. For instance, if youre selling plant-based supplements, search vegan nutrition blogs or plant-based nutrition blogs, which will bring up relevant search results. It comes from Tymo, a beauty brand, and its from a giveaway they recently launched with influencer Jackie Wyers on her Instagram account. Depending on the industry your company is in, you might want to explore all the different capabilities that micro-influencers can bring to the table. There are plenty of influencer search software tools and platforms out there to help you find influencers. How to Get the Most From Influencer Marketing on TikTok, Why You Want Influencer-Generated Content for Your Brand, Why You Want an Ambassador Program for Your Brand in 2021, Why You Want To Amplify Your Influencer Content In 2021, How to Measure the Success of an Influencer Marketing Campaign in 2021. Sponsored posts by influencers should ring true to the brands and also adhere to allFTC guidelines. If you chose Influencer A solely because they have the most followers, you might need to reevaluate your approach. Follow the steps to make your influencer journey a rewarding and successful one: 1. And your selected metrics will help you assess the success of your campaign at the end of it. The right influencers will have content thats respectful, clear, well-composed, and creative aka scroll stopping. However, micro-influencers tend to do fewer sponsored posts and are more likely to respond to your emails about potential collaborations. Coming together with an influencer wholl present your product, recommend your services, or simply give their honest opinion about what you offer, means that the influencers audience will see your product and engage with it. If it doesnt, the partnership will appear inauthentic to the influencers audience. If they already do this for themselves, they're more likely to use the same skills and approach when representing your company. Customer Profile. Click Here To Get Our Email Pitch Templates In Our Free Guide, How To Get In Touch With Hard-To-Reach People!.