But this component is becoming less perfunctory and more pragmatic and granular. Experts weigh in on the rising popularity of FinOps, the art of building a FinOps strategy and the Dell's latest Apex updates puts the company in a position to capitalize on the hybrid, multi-cloud and edge computing needs of Are you ready to boost your resume or further your cloud career path? In the past five years, we've driven more than 7.8 million leads and $3 billion in revenue . Privacy & Terms of Use Digital tactics are those that use Internet-based channels, such as search engines and online videos. If youre the company producing the products or services, what should you consider when creating a channel partner marketing strategy? The best part? Channel Partners | DigitalOcean Weve partnered with leading dealer/distributors around the country like CAT, Hyster-Yale, Quincy Compressor, KOA, and Clopay to drive performance using channel partner marketing. As afull-service marketing agency, we offer a host of digital marketing services to drive results for channel partners. A distributed warehouse network for 2-day delivery across all sales channels powered by Ware2Go and UPS Digital Connections. DALLAS, June 6, 2022 - o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced that Total Wine & More has selected the : o9 Digital Brain to power its omnichannel retail planning platform and accelerate the retailer's digital transformation journey. Make complex decisions easier with our workflows and automation, powered by IBM Watson to project marketing performance across campaigns. 3-Step Guide to Creating a Digital Channel Expansion Roadmap 29 May 2023 05:45PM. Do Not Sell or Share My Personal Information, Why Enterprises Value Stability Over Gee-Whiz Technology, High-Performance Computing as a Service: Powering Autonomous Driving at Zenseact. Partner Marketing: What You Need to Know - bChannels Do Not Sell or Share My Personal Information, competition for traditional channel partners, Driving Digital Transformation With Flexible IT from Dell and VMware, Three Innovative AI Use Cases for Natural Language Processing, Three Tenets of Security Protection for State and Local Government and Education, VMware Cloud on AWS partners see ongoing opportunity. WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects. Configure Asset Performance Management solutions with best-in-class software tools, Drive asset reliability and team efficiency with next-generation operator rounds software, The industrial IoT foundation for cloud application success, Diagnose equipment performance using data visualization, benchmarking-enabled analytics to prioritize your reliability efforts, and optimize maintenance costs, Unlock value through digital solutions and put your Aviation data to work, Navigate your way to a flight operating at peak environmental efficiency, Help increase fuel efficiency, lower costs, and reduce carbon emissions, Stay ahead of maintenance issues before they become costly disruptions, Optimize the airline passenger experience and reduce costs by mitigating delays and cancellations, Modernize the way you manage aircraft records and leased asset documentation, Help increase flight safety and reduce risk, Seamlessly integrate flight analytics with operational business data, Promote sustainability within your operations, Learn how GE Digital products adhere to the strictest industrial standards and latest best practices, Cyber Security Solutions for Utilities and Telecom, Secure critical infrastructure and systems, Formally illustrate compliance with industry standards, Helps ensure device manufacturers include cyber security best practices in the processes and procedures used to develop their products, Manage industrial time series and A&E data, Reduce costs and support analytics with cloud-based OT data management, Distributed Energy Resource Management System (DERMS), End-to-end DERMS to power the Energy Transition, rated #1 on capabilities by IDC MarketScape, Advanced Distribution Management Solutions (ADMS), Go beyond traditional distribution management systems, Optimize distribution grids with greater visibility and control, Move from reactive to proactive to overcome foreseeable load and renewable/DER variation, Use predictive analytics to reduce and minimize disruptions from outages seen by utilities, Enable utilities to manage and orchestrate renewables and DERs in an end-to-end manner, Model, manage and accelerate the value of your connected network, Share data across the enterprise, empowering visualization, query, analysis and reporting capabilities, Model and manage your network infrastructure with confidence and consistency across the enterprise, Geospatial Network Modeling Solutions for Gas Distribution and Transmission Utilities, Model, manage and maintain compliancy for your entire gas distribution and transmission network infrastructure, Accelerate your network operations with a comprehensive and integrated view of your entire network, Modern software to orchestrate a grid built for change, Drive smarter operator decisions for faster response and development, Optimize operator efficiency with high performance HMI while reducing risk, Reduce costs and risk by enabling the high performance operator with model-based visualization, Deliver advanced control and visualization over iPad, Android, and a Web browser, Learn more about the features and functionality of GE Digital software, Enable lean manufacturing through on-premise, cloud, or hybrid manufacturing execution solutions and production optimization, Enable lean manufacturing through on-premise, cloud, or hybrid solutions, Quickly measure and improve manufacturing efficiency, Enable consistent manufacturing control without complex programming, Consolidate and transform manufacturing data across plants for cloud storage, analysis, and analytics, Increase efficiency with cloud-based predictive analytics, Rapidly build industrial applications for Web-based intelligence with code-free tools, Increase throughput with accurate manufacturing product data across the enterprise, Improve efficiency, production management and quality with a proven, modular MES, Decrease operator errors, costs, and risk with dynamic, interactive work instructions and eSOPs, Achieve dynamic and effective production schedules in real time, Accelerate time-to-market and improve production performance at global scale, Learn how our applications can support your business goals. Programs that offer a uniform set of benefits to every partner in a particular tier could miss the mark. Local listing management has never been easier with LocalFX. Were a proven channel partner for fast-growing organizations, and we let theresults we drive do the talking. Under the channel partner agreement model, the producer works with third parties, rather than an internal team, to market and sell its products. Before selecting channel partners, develop a profile that describes your ideal candidate for a channel partner agreement. Let them know that they can come to you with any issues or ideas they have. As a manufacturer, youll need to keep your companys goals and needs in mind, as well as those of your channel partners. One modular solution to connect, see, control, and optimize DERs from a technical and an economic standpoint, Safe and secure management and orchestration of the distribution grid, Network-level optimization with high-performing distribution power applications, Minimized disruption of service even in extreme weather conditions, Effective management and orchestration to unlock the power of renewables and DERs, A common network view to ensure electrical integrity, network validity and infrastructure management, Operational efficiency and reduction in build costs while meeting regulatory regulations, Accurately model your asset network, support traceability, help assure data completeness, & support integrity management, End-to-end network connectivity modeling and data workflow management, Software designed to help grid operators orchestrate the grid, Secure-by-design connectivity and certification management, and faster operator response, Faster operator response and increased efficiency, Full visualization and control seamlessly across devices, including phones, tablets and desktops, Best practices and proven deployment learnings, In-depth understanding of how GE Digital software can help your operations, Holistic performance management for todays connected enterprise, Analytics to predict future asset and process performance for reduced variability & improved operations, Cost savings with improved manufacturing overall equipment effectiveness, Batch automation, regardless of the underlying equipment, Data analysis for quick identification of defects and better optimization of processes, Measurable improvement in days with out-of-the-box analytics apps, Centralized visualization and configuration, digitized processes and intelligence, Unified manufacturing data from disparate systems to better meet changing consumer demands, Management of fast-moving processes as well as slower moving, labor-intensive jobs, Procedures managed in an electronic format for consistency and predictability, Optimized production with better planning, Improved throughput with greater efficiency and lower costs, Materials to help you better understand GE Digital software and its robust functionality, Optimize revenue and profitability with analytics-driven automation and decisions, AI/ML to make your gas turbine's fuel and air controls smarter, Minimize emissions, outages and maintenance costs, Increased output and energy production at times of highest demand, Integrated solutions for improved efficiency and sustainability while supporting business growth, Mobile operator access to essential on-site HMI monitoring and control functions, Enable remote staffing, flexible resourcing and centralized monitoring across facilities, Boost worker productivity, automate tasks, keep safety first, Energy management for the zero carbon grid, Reliable mobilization of network assets to ensure maximum transmission of energy from multiple sources, Integrated solutions suite for energy market management, Decentralized data collection, data volume handling, and remote management, Getting the most benefit out of digitization and industrial IoT, Services that deliver best-in-class results, Rapid digital transformation wins based on industry-proven value cases and ROI, Best practices for your industrial processes to help build and maintain operational resilience, GE Digitals expert service and support teams create value and deliver on business objectives, Expert service and support teams to maximize the benefits from your IIoT software, Improved efficiencies, optimized production and quality and reduced unplanned downtime, Increased reliability and availability, minimized costs, and reduced operational risks, Increased value from your equipment, process data, and business models, Facilitate documentation between airlines and lessors, Reduced costs related to disruptions with real-time visibility, The cornerstone of your journey to operational excellence, Operational excellence including improved reliability, reduced costs and managed risk, GridOS, the first grid software portfolio designed for grid orchestration, Reduced operational costs and risks using predictive models, Field-connected operations and management, One modular solution that enables grid operators to connect, see, control, and optimize DERs from a technical and an economic standpoint, Reduced operational and new build costs and improved field inspection productivity, A holistic picture of the grid, reducing cost and complexity from traditional inspection approaches, Optimized operations to best meet changing consumer needs. reading time. Cookie Preferences Customers' rapid digitalization and focus on achieving outcomes -- whether improving customer experience or boosting operational efficiency -- rank among the top drivers. The rise of the subscription model, for instance, means partners are moving away from reseller transactions and providing more services, Krakora said. The partner categories aren't siloed, however, with VMware's program "giving flexibility for partners to move between business models," he noted. Surprised by your cloud bill? [+4 Ways to Rank Better], Channel Partner Sales Pipeline Management, worked on channel partner marketing strategies, creating a channel partner marketing strategy, Discover our channel partner marketing services, digital and traditional marketing methods, more than 7.8 million leads and $3 billion in revenue, How manufacturers can create a channel partner marketing strategy, Marketing methods to use for channel partner marketing, Learn more about channel partner marketing with WebFX, What Is a Marketing Agency? At WebFX, were leading experts in performance and marketing technology, and were confident we can deliver results for you. By Spencer Smith, Site Editor Published: 16 Aug 2018 Learn About Ware2Go Open the link in a new window. She noted that the line between digital marketing organizations and systems integrators are blurring. Proficy HMI/SCADA and Manufacturing Partners, Find a Partner to purchase GE Digital software or become a Partner and ignite your sales pipelines, System Integrators for GE Digital Software, Find a Systems Integrator or leverage domain knowledge to maximize the impact of GE Digital solutions, Get in touch with GE Digital's expert sales team, Accelerate your path to ROI for your digital transformation, Get in touch with GE Digital's team of technical experts, Enhance your investment in IIoT applications and GE Digital software, Maximize the potential value of your IIoT investments and accelerate ROI, Reducing carbon and costs while providing sustainable, reliable, and affordable power, Define, design, and deliver solutions that put the Industrial Internet to work, Apply advanced analytics and machine learning to reduce operational costs and risks, Let our experts remotely monitor your industrial assets to unlock savings and new business models, Sustainability in Manufacturing and Industrials, Accelerate operations optimization with industrial resource and energy management software, Explore how GE Digital helps our customers put industrial data to work, Accomplished leaders driving solutions for customer success, Stay current on trends and best practices from GE Digital, analysts, customers and partners, Tap into Analyst perspectives on GE Digital and key industrial trends, Explore our white papers, customer stories, brochures and videos, Stay up-to-date on all of our events and programs, Join our expert teams and help us transform how industry solves its toughest challenges, Fostering an inclusive culture where everyone feels empowered to do their best work, Discover how GE Digital helps our customers put industrial data to work. You also dont necessarily want each distributor in your network to use exactly the same content. Check out our free resources to learn more or keep reading for more information about channel partner marketing. For some vendors, a thriving channel ecosystem means engaging a variety of partner types, including digital marketing partnerships. When it comes to digital channel expansion, having a product information management (PIM) solution in place is crucial. With MarketingCloudFX powering data analysis, our campaigns analyze metrics and opportunities on both a micro and macro level, allowing partners and corporate leaders access to world-class data at any time. Channel Partner Marketing Pricing for 2023 | WebFX What Is a Marketing Funnel and How Do Marketing Funnels Work? IBM's skilling, meanwhile, links closely with company's portfolio, which covers data and AI, automation, security, sustainability and infrastructure among other offerings. Use our free tool to get your score calculated in under 60 seconds. In addition to having digital marketing and advertising skills, Viallet said Salesforce seeks partners that understand "the importance of merging data, technology and creativity" to deliver customer experience strategies. Data mesh takes a decentralized approach to data management, setting it apart from data lakes and warehouses. At WebFX, ourchannel partner marketingservices are engineered for success in the metrics your organization values most: leads and revenue. The current crop of channel programs uses new ways of measuring partners, with points systems among the methods. Jump into the burgeoning arena of IIoT and unlock a new audience of industrial buyers to fill your pipeline. Digital marketing organizations use Salesforce's products such as Salesforce Commerce Cloud, Marketing Cloud and Service Cloud to offer "transformative digital experience that enable clients to meet consumer expectations," he noted. Understanding of the latest thought leadership that can be applied to your operations, Understand how GE Digital software and services helps our customers solve today's toughest challenges, Experienced team dedicated to customer success, Success stories and product updates from the world of GE Digital, Analyst and third-party expert opinions of GE Digital and our software and services, White papers, product overviews, and other content to help you put your industrial data to work, Experience in leading edge software development and business working with best-in-class leaders, Expand your sales pipeline and grow your customer base. "So far, we haven't had any conflict" between traditional and agency partners, he said, because "the bulk of the experience needed on the digital side, our traditional partners don't have it.". Solution resellers represent the more traditional channel partners, while cloud services providers span the entirety of the customer lifecycle. This type of marketing needs to consider the requirements and goals of the manufacturer and the channel partners, as well as both of their audiences. Our partners can help your business grow with digital solutions typically available only to larger retailers. Whether you want reporting for individual partners or a single, easy-to-access overview, weve got you covered. Rackspace works with its agency partners in reseller and referral models. "There might be several partners that we might have within a certain customer that we are working with, but they might be working on five different projects, 20 different workloads, across three different business units," she said. "The acquisition of Telerik and Sitefinity gave us the ability to go after these relationships," Gharegozlou said. Nearly 40 specialist robotics partners have joined the programme since its April 2022 launch to help solve customer challenges. WebFX did everything they said they would do and did it on time! For example, say your company manufactures HVAC equipment. . The team at WebFX, for instance, has the expertise to create and run marketing plans that get results. Home - ChannelPartners.net Attention: WebFX does not conduct business or interviews over Skype, Google Hangouts, DM or any chat platforms and does not request banking information. GE Digital transforms how our customers solve their toughest challenges by putting industrial data to work. PIM tools can bring years' worth of disparate data into a single . " Ensure you have the right partnerswith the right incentivesto sell cloud-based solutions, but don't abandon the traditional model. Powerful features like workflow automation and centralized customer data make closing deals easier than ever. Channel partner marketing refers to the methods used to promote products and services sold by channel partners. At . intive is a fast-growing global technology company and partner to the world's leading brands providing people-centric digital products. Check ourcase studiesand more than1020 glowing testimonials. Our partnerships empower MSPs, MSSPs, MDRs, and VAR/Resellers with superior security services and . Traditional Progress partners also usually have expertise in vertical industries, he said, adding that most are based in markets such as financial services, government, healthcare and education. Other resources include webinars, workshops and a community of Microsoft and peer experts. The metrics you measure will depend on the goals you set. In this post, well define channel partner marketing and offer some tips for creating an effective channel partner marketing strategy. "Lots and lots of different types of partners, with different concerns, means we can't stack them in programs like we used to.". The cancer hospital and research center began using tools from data management vendor Dremio two years ago to decentralize its Amazon's new security-focused data lake holds promise -- including possibly changing the economics around secure data storage. Strengthened device security across the development lifecycle, Informed decision making with data and insights from across the enterprise. Generate more power with less emissions and fuel. Enhanced program offers highly customized support and benefits for partners that cater to the unique needs of small businesses DigitalOcean Holdings, Inc. (NYSE:DOCN), the cloud for developers, startups and SMBs, today announced Partner Pod, a brand new channel partner program for the digital agencies, consultants, and technology providers that make up DigitalOcean's diverse global partner . Storage and cloud products developed under Dell Technologies' Project Alpine emerge for Dell Apex, including storage platforms Video platform provider Pexip said Google's Cross-Cloud Interconnect reduced the cost of connecting Google Cloud with Microsoft Network engineers can use cURL and Postman tools to work with network APIs.