FedEx might not like, but at least you could fill that big booth on ur podcast. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. I definitely think that was the right call at the time. Chart. Last year's fifth race, which took place in Phoenix six days earlier . As a Premium user you get access to background information and details about the release of this statistic. Home Daytona 500 ratings history (1979-present). In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. The only potential exception to that at the end of their season will be the NFL. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. When the TV ratings came in, NASCAR looked to have lapped the field. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. NASCAR sees positive trends in attendance numbers - Sports Business Journal With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. Related: NASCAR ratings on big rise compared to recent years in 2022. NASCAR viewership up at Talladega - Sports Media Watch Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. And the same is true for NASCAR. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. In todays media world they are now just a small part of what is used to measure the popularity of the sport. NASCAR average TV audience in the US 2019 | Statista The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. Flat is better than down, but. And I feel like were peaking at the right time, for sure. Date: Sunday, April 30 Time: 1 p.m. Has either Fox or NBC indicated that theyre interested in re-upping? Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Surprisingly, NASCAR has also outshined other sports. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. Read more ET Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Find your information in our database containing over 20,000 reports. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. That was a concession NASCAR made for the big contract. NASCAR still attempts to do the best it can when it comes to getting the word out. NASCAR sits on an upward trajectory for the first time in a while. Its certainly healthy in terms of eyeballs, Hebrst said. What time does the NASCAR race start today? TV schedule, channel - MSN This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Your email address will not be published. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. 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Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Get in touch with us. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. This text provides general information. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. Coliseum and then well run the Daytona 500 the week after the Super Bowl. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. If people want to watch a race, they will tune in to see the action. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. I also think it's healthy just in terms of the interest. And then, we run almost all the way through November with only one off weekend in 2022. It would have been nice to have heard more during the championship race from Earnhardt. The Great Recession that swept across the landscape starting in 2008 changed everything. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. As soon as this statistic is updated, you will immediately be notified via e-mail. Brilliant. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Last year, FOX averaged 4,159,000 viewers per race. It was a successful. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. data than referenced in the text. Veteran NASCAR Broadcaster Sounds Alarm Bells on 'Troubling Decline' in I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. Brian Herbst is the senior vice president for media and productions for NASCAR. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. There are certain deals that we could not do. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. Required fields are marked *. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon.