This recipe was super easy to follow, tastes amazing, bakes beautifully, and is totally addictive. Press Esc to cancel. I successfully bought the trademark and own the rights to Magic Middles and am happy to say that I've partnered with a manufacturing company, I've updated the recipe, and they are in production and on their way back to delight our tastebuds and satisfy those sweet cravings.. Looks like Keebler Magic Middles were introduced in 1989 so my guess is that it started as a copycat recipethere was also a version called Peanut Butter Filled that looks pretty much exactly like these. Shortbread cookies with fudge or peanut butter filling what's not to love? As a kid, I didn't discriminate: I loved the gooey caramel, the sticky jam, and the thick cream. I did the like the flaky salt addition on top. These were some of my FAVORITE cookies from Cottage Living. His time in the U.S. Navy has influenced how he runs his business today. I started chatting with the Bakers Hotlineif youre feeling giddy about the very idea of a Bakers Hotline, um, sameand learned that the recipe hails from Cookie Companion. Ways to troubleshoot: You can try letting the dough sit out to soften, or add a tablespoon or so of water to the dough to loosen it up. I didn't like the nuisance of add a bit, subtract a bit until it's spot on accurate. It was published in 1992. :). If you try, let us know how it goes! List of Keebler snacks [ edit] Examples of Keebler products include: 100 Calorie Right Bites Chips Deluxe Chocolate Lovers cookies Chips Deluxe Rainbow cookies Dunkin Delights E.L. Fudge Export Sodas Frosted Animals cookies Fudge Shoppe cookies Fudge Stripe Cookies Krunch Twists Keebler Ice Cream Cones Magic Middles Munch'Ems [31] Were going to toast ours in this recipe, which really is like adding another ingredient to the cookie dough but not (a hallmark My Kitchen Little trick). Grease the bottom of a drinking glass, and use it to flatten each cookie to about 1/2" thick. I like mine soft & fluffy, like a down pillow. Add to butter mixture and stir on low until just combined. I recently enjoyed a couple of Italian Wedding Cookies at a bakery that frankly looked and tasted no different than the wonderful Danish Wedding Cookies that Ive been eating my whole life. Seems like you could skip all the steps relating to oil separation then also. Finally, the chocolate. Mix just until blended. Transfer hot cookies with a spatula to a rack to cool. Earlier, Grant, an accomplished U.S. Navy veteran and pastry chef from Atlanta, announced an exciting crowdfunding campaign on Kickstarter to support the relaunch of his delicious brand of cookies, Magic Middles. The earliest expiration on the coupons is January 19, 1991. Mix until completely incorporated. How could a recipe be so unscrutinized? Thanks for the catch, that should be 1/4 pound! I was five, maybe six or seven or eight, sometime in the late 90s. Marshmallow filling sandwiched between two soft graham cracker, cake-like cookies, covered in chocolate (or other flavors, like mint, banana, lemon, salted caramel, and vanilla), they're the kind of treat that never goes out of style. Gifted these cookies to a few different people and got rave reviews. Flatten into a thin patty in your palm. By continuing to browse the site you are agreeing to our use of cookies in accordance with our. This content contains referral links; all opinions expressed are completely our own. Yay for sugar-coating lifes hardships by slapping on some marriage! The short answer is we just don't know. Yes, yes! Bake for 8 to 9 minutes, rotating the pan halfway throughtheyll puff up but they shouldnt crack. Mix just until blended. Food52?! I took these to work and they were gone in a heartbeat!! Nope. Continue creaming until fluffy, scraping as needed. The mixture will be quite crumbly, so you may want to remove bowl from stand and finish off kneading the dough together by hand. Space the cookies about 2-inches apart on the pans. Ultimately, he worked hard to find a cookie manufacturer that could meet these specific needs. I cant see the whole recipe though. Say hello on Instagram at @emmalaperruque. Add the salt and baking soda. King Arthur Baking Company, Inc. All rights reserved. These cookies are so small that having large pieces of nuts running throughout tends to mess with the consistency of their insides. Secondly, tossing them in sugar when theyre still warm. Welcome To The Magical World of Keebler Find the classic cookies that you crave, and discover our new recipes. Not sure where the others were coming from but these made exactly as described so I felt compelled to leave a review. How do I love these things? About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Through his travels, Grant learned how to listen to what people liked or disliked and made sure to incorporate those learnings into his formulas. They were delicious. 3D Doritos. Now he had to figure out the best avenues to sell them. I realized using sweet bread, like doughnuts, for ice cream sandwiches is just as delicious while also being something new for our customers to experience.. If not, they were chocolate chip cookies filled with melted chocolate fudge. Roll around in your palm a few times to smooth out. The peanut butter flavor. Add the flour. Keebler Cookies From The 80s : Top Picked from our Experts - RecipesChoice Emilia Morano-Williams keeps up with all things food, beverage, hospitality, and retail for Stylus, a consumer trends service. And to everyone's delight, the time is now! But messy in a satisfying way, a way that reminds you that you baked something good. This cookie will now be a family favorite! Roll into 30 small balls - approximately 1 tsp. Tell us everything in the comments below. This, incidentally, is what were whipping up here today. Photo by Rocky Luten. Add egg and vanilla and beat until combined. As in the peanut butter filling was showing before I even put the cookies in the oven. Mystery solved, right? Was because, from what I gather, the line of chocolate and peanut butter Middles was discontinued nearly a decade ago. Preheat your oven to 400 degrees F and adjust your rack to the middle position. Copyright Stick in the freezer for about 15 minutes, or until its very firmimagine the texture of standard, sweetened peanut butter. The Cookies on the Keebler menu with the lowest amount of calories are Rainbow Chips Deluxe Cookies (80 calories), E.L. Fudge Original Butter Sandwich Cookies with Fudge Creme Filling (85 calories) and Chips Deluxe Mini Cookies Rainbow (140 calories). I would look for evidence of a more specific date but that particular binder is out at our vacation home. Courtesy of Keebler. Ghirardelli controls the entire chocolate-making process from cocoa bean to finished product 4. Ready to make this National Donut Day your biggest ever? Upon graduating, he refined his skills at the American Institute of Baking, where he focused on the science behind baking. It's so heartwarming to hear how these cookies are part of so many family traditions. Grocery Bakery Cookies Keebler Keebler Magic Middles Original Shortbread Cookies. My mom came across the recipe and asked me to bake these one Christmas, it would have been right around 1989 or 1990. Also, if youre interested in creating some classically nostalgic store-bought baked treats right in your own kitchen, Ive got you covered with these recipes: On the occasional better-than-usual grocery shopping excursion with my Dad, hed let me select a single special something and toss it into the cart. YUM!!! Make the filling. YouTube But they cracked even when I just flattened the dough before baking. Ask the internet about magic middles and you'll be told they are a Keebler product, all the rage in the '90s, but since discontinued."I looked in Google Books and found a recipe from a 1991 Beta Sigma Chi cookbook for "Magic Peanut Butter Middles,'" Jenne wrote."I've been making these since about that time as wellthe recipe was printed in a lot of community/church fundraising . Cookies With the Highest and Lowest Calories on the Keebler Menu. Just updated. These days, she's a senior editor at Bon Apptit, leading digital cooking coverage. I baked mine on a stone and the outsides were perfection. Wow. Over a decade later, Grants business has flourished into one of the most inventive doughnut shops in the country and one that can be credited with leading the gourmet doughnut trend that is currently sweeping the nation. A comforting all-American classic. Beat sugars, margarine, and peanut butter until light and fluffy. I'm in holiday cookie heaven. i put cocoa powder on my hands and that seemed to solve the problem. Scrape down bowl. Danish Wedding Cookies, while built on similar foundations, are richer, crunchier, and a bit more flavorful than a basic sugar cookie. I thought sparkle sugar would be more appealing. I thought Id try my hand at them one day. I wish I could post a photo herethey look incredible. Not possible. the peanut butter stayed inside and they are amazing. If its way too firm to handle, go ahead and add 1 TBSP water. Its hard to launch new products, said Grant, recalling how Americas love for nostalgia helped drive his decision. No, magic middle cookies won't surprise you with socks or stale tuiles like your great Aunt will. Grant, himself, loved Keebler brand Magic Middles cookies as a young person in the early 1990s. My international travels with the Navy taught me how to be a good baker and pastry chef and inspired many of my recipes today by allowing me to better understand different aspects of what made products good, Grant says. People can buy it on Amazon, said Grant, who continues to sell his famous donuts at two Sublime Doughnuts stores in Atlanta and two kiosks inside Mercedes Benz stadium. Ingredients 1 cups all-purpose flour cup unsweetened cocoa teaspoon baking soda teaspoon salt cup granulated sugar (plus more for dipping) cup firmly packed brown sugar cup unsalted butter, softened 1 cup creamy peanut butter, divided 1 teaspoon vanilla extract 1 large egg cup powdered sugar Directions Bet you cant eat just one! Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Sprinkle with flaky salt and press in slightly so it adheres. I just read your review of the "magic in the middle" cookies. Looking ahead, the idea is that the tasty cookie shell can serve as a vessel for any number of flavors beyond the original chocolatey filling. I have a recipe from my aunt that is sort of similar - but its peanut butter cookies with peanut butter in the middle. For what its worth, this was the most-wanted cookie in my family when my brother and I were growing up. Who can say no to dessert when it includes chocolate? per ball for each cookie. So rich and peanut buttery! Form the cookies. 1 stick in the U.S. is 1/2 c., 1/4 lb. This page is dedicated to the most delicious cookies ever made..Magic Middles. Form the wedding cookie dough into 1-inch balls. And theyve been adored in our family ever since. Now it makes me want to find this cookbook again and make everything! Wrap dough up and over filling, pressing to seal; roll cookie to smooth it out. Cookies, cakes, brownies, blondies, the usual suspectsexcept wait!except for those, those sugar-crusted, dark chocolate cookies with peanut butter bellies and the very cutest name: Magic Middles. 1 star. Cookies, cakes, brownies, blondies, the usual suspectsexcept wait!except for those, those sugar-crusted, dark chocolate cookies with peanut butter bellies and the very cutest name: Magic Middles. Cool slightly, then transfer to a rack to cool completely. How can you beat that? Lunch Box Foods We'll Sadly Never Get To Eat Again - Mashed It might sound counter-intuitive to do so, but tossing your little Danish Wedding Cookies in the sugar while still a little warm will help the sugar to really stick to the cookies. There was a bake sale at my elementary school. The Magic Middles cookies were great for dunking in milk and have enough fanfare that there's a Facebook group dedicated to bringing them back. What happened to the exciting Eggo WAF-FULLS? Enjoy! When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Fill a cookie sheet with the balls, spaced a few inches apartfigure 9 to 12 per tray. If you havent made these sugar cookies before, do it now. Keebler Magic Middles Original Shortbread Cookies recipes. Before long, Grants desire to create (and a fortuitous errand to purchase doughnuts) led him to notice a rental sign for an empty shop in Atlanta that would soon become his culinary vision, known since 2008 as Sublime Doughnuts. And that's just to eat. Hey Keebler BRING BACK MAGIC MIDDLES!!! | Facebook But my cookie eating odyssey has led me back to an incontrovertible truth: magic middle cookies are the apex of the stuffed cookie genre. She created the award-winning column, Big Little Recipes, and turned it into a cookbook in 2021. They taste good. Keebler Keebler Magic Middles Original Shortbread Cookies. Stir in flour mixture until blended set aside. Form the peanut butter mixture into 28 little balls (figure 1 heaping teaspoon each). No attribution there other than the woman who shared it. In another bowl, whisk together flour and baking powder. Remove them from the oven, and cool on a rack. Yes, Japan has cups but flour, sugar etc are weighed on a scale, like in the UK, Europe, Australia, China, etc. From sixsistersstuff.com. Whats peculiar to me, is that there really is no recipe like this present in the history of Danish pastries and confections of which to speak theres no little bite-sized, nut-filled, sugar-snow covered balls to be found in the annals of Danish baking. I feel like I can . Discontinued Childhood Snacks That We Want Back for Good Our best tips for eating thoughtfully and living joyfully, right in your inbox. My mom found the mom who made them and snagged the recipe. They really are delicious. Bake at 350 degrees for 10-12 minutes, until cookies look set and just begin to catch golden color around the bottom edges. I used egg sub and reduced fat peanut butter and they were still yummy! I feel that they might have been neater if the peanut butter was a firmer brand, but no one cared. He is open to other possibilities for selling these innovative cookies. Stir in the dry ingredients, blending well. Thank you Emma Laperruque for your work on this recipe. i made these cookies tonight and had alot of difficulty with the dough it was sticking to my hands when i tried to flatten and stuff the peanut butter inside. Then Grant discovered something that opened the door for the entire project. 5 / 5. I looked in Google Books and found a recipe from a 1991 Beta Sigma Chi cookbook for Magic Peanut Butter Middles. Hope this helps! These taste like Reeses peanut butter cup cookiesthese are even better than the candy version and delicious warm from the oven. this link is to an external site that may or may not meet accessibility guidelines. And I did say plate, as this type of ramen,.. Did she get it from someone else? I didnt use flaky salt. For that matter, what happened to our beloved Keebler Magic Middles, the staple cookie for every kid's lunch box? Fresh Sourdough Starter and Glass Sourdough Crock Set, 1/2 cup (99g) granulated sugar, (plus extra for dredging), 1/2 cup (106g) light brown sugar or dark brown sugar, packed, 8 tablespoons (113g) unsalted butter, softened, 3/4 cup (204g) peanut butter, crunchy or smooth, your choice. On that thought, better make it a double batch. Whether you're cooking for yourself or for a family, these easy dinners are sure to leave everyone satisfied and stress-free. Good taste but more work and trouble than worth it. Were only reaching for a few basic baking pantry staples for this one. This is kind of a crossover between two cookie classicsKeeblers Magic Middles and Hersheys Secret Kiss cookies. (Go, moms!) Its a pretty simple idea, simple to make, but oh so delicious. MyRecipes is a registered trademark of Meredith Corporation All Rights Reserved. When I started digging into this almost two years ago for an article, the closest lookalike I could find was in King Arthurs The Cookie Companion, which was published not in the 80s or 90s, but in 2004 (hat tip to King Arthurs Bakers Hotline for the detective work). Instagram Fill a small bowl with white sugar. Hi MoDothe dough-wrapping step is key to the peanut butter staying hidden. Anush Lini: Magic Middles BRING BACK Keebler MAGIC MIDDLE COOKIES!!! Recommended This was a great recipe. Stir in dry ingredients, blending well. See details. Post Resources: One Stop Party Ideas, Cook Zucchini, Keebler, Bakers Table, and Recipe Lion (on You Tube), Salted Toffee Mini Chocolate Chip Cookies, Peanut Butter Stuffed Chocolate Sugar Cookies. This is the much quicker version of my 10-time Cook-Off Winning Texas-Style Chili, and its a long overdue addition to this site. Let rest on pan for a minute or two before transferring to a wire rack to cool completely. The peanut butter balls need to be slightly under 1" in size if you want it to yield 26 balls. Also, very finely chopped toasted walnuts go on the mix, along with a few mini chocolate chips. Stick in the fridge while you make the cookie dough. They were quite a lot of work and a little time consuming, but a wonderful presentation with the peanut butter filling. But this is meant to be a snark-free zone, for the most part. The recipe appeared in my newspaper coupons, with coupons for Pillsbury flour, Skippy peanut butter and Mazola margarine. Then Grant discovered something that opened the door for the entire project. I can venture out and get into fun fillings, he says. On that thought, better make it a double batch. If you're looking for a simple recipe to simplify your weeknight, you've come to the right place--easy dinners are our specialty. the only issue is it was extremely messy. LinkedIn. Stir the jar of peanut butter to incorporate any separated oils. 15 Discontinued Cookies You'll Never Eat Again - Mashed.com No. Repeat with the remaining dough and filling. Keebler Magic Middles were shortbread cookies filled with chocolate (or peanut butter). I'm not exactly sure why I remembered these particular cookies (they were discontinued before I made it to double digits), but when it happened, I was walking home from work and thinking about a brown sugar cookie recipe in my great-grandmother's 1933 datebook and how to modify it. Place on ungreased cookie sheets. Add egg and vanilla and beat until combined. I ran out of the peanut butter mixture and just did the chocolate cookie and even those were great! Maybe I baked them a little too long. 19 Hi-C Ecto Cooler Add vanilla and egg, beating to combine. Will definitely make again! Write a Review. Which means that either my mom and I are confusing timing, or the recipe we got preceded the bookbut then, where did it come from? In 1992, Planters rolled out a line of peanut-shaped snacks called P.B. The Brilliant Secret to Making Better Mashed Potatoes, 65 Super Easy Finger Foods to Make for Any Party. Released in 1989, this candy bar was part peanut butter, part cookie and 100% irresistible. Homemade Keebler EL Fudge Cookies. 2 star. to provide premium ingredients to professional bakeries that make the most decadent desserts. Marshmallow filling sandwiched between two soft graham cracker, cake-like cookies, covered in chocolate (or other flavors, like mint, banana, lemon, salted caramel, and vanilla), they're the kind. No one at work knew a thing! Oh, and butter, Of course. A shortbread cookie filled with fudge, Keebler Magic Middles were the coveted cookies in lunchrooms across America in the 1980s and '90s. How to make Congo Bars: Preheat oven to 350 degrees. 3,026 likes. Amazon/Keebler Magic Middles were what appeared to be normal shortbread cookies, but had a creamy filling on the inside (either fudge or peanut butter). The cookies are great but wow, a lot of work & still trying to figure out how to keep the filling in the middle. So, I like to keep things nice and petite. They called them Magic In The Middles, and this cookie never fails to surprise and delight those trying them for the first time. Such odd measurements. A peanut butter flavor was available, too. They had some really solid recipes. To be honest, that last explanation raises so many snarky questions from me that I can barely let this post come and go without raising them. (Who knows?) Instead of a vanilla-outside and chocolate-inside, our version has a chocolate-outside and peanut butterinside. Roll the ball in the sugar. Nope. In a separate bowl, beat together granulated and brown sugars, butter, and 1/4 cup peanut butter until light and fluffy. A Cookie a Day: Homemade Magic Middles - Serious Eats For an easy supper that you can depend on, we picked out some of our tried-and-true favorites that have gotten us through even the busiest of days. (New program). When I wrote about my conundrum last year, our community hopped right in with clues: I looked in Google Books and found a recipe from a 1991 Beta Sigma Chi cookbook for Magic Peanut Butter Middles, Jenne wrote. This newfound artistic appreciation led him to enroll in the Culinary Institute of America, where he focused on high-end desserts, plate presentation, classical techniques and the flavors and textures of award-winning chefs. SEE THE SWEETS Buy Now Explore how our cookies can take your baking someplace magical. One of the most beloved was Coke with lime, a flavor that only lasted from 2005 to 2007. Fill a cookie sheet with the balls, spaced a few inches apartfigure 9 to 12 per tray. I've found that freezing the tahini (formerly peanut butter) before filling the cookies mades it a bit easier. My name is Kamal Grant and I'm a pastry chef, a Navy veteran, a business owner, and a lover of sweet treats and nostalgic snacks. Why take away a snack loved by so many? To make the dough: In a medium-sized bowl, whisk together the flour, cocoa, baking soda and salt. I realized its not just about the flavors, its about textures and other elements that make a baked treat memorable. You tell me. But oh. If you can get salted peanuts (or even unsalted), why not just grind your own peanut butter? Instructions Preheat the oven to 375F. Emma: Thanks for the ideas on reducing sugar. Dip top of each cookie in granulated sugar, and place 2 inches apart on lightly greased baking sheets. I have been making these cookies since I was 8 years old (so, about 25 years, ha), and got it from my mom's Harrowsmith Country Life Baking book, which is an amazing cookbook overall! If it doesn't appear after 10 minutes, try refreshing the page. Dont hesitate go out there and put a business plan together. with DARK cocoa powder. With a peanut-flavored, corn-based shell on the outside and creamy peanut butter on the inside, there wasn't much not to like about these. The most reliable way to make sure you have equal amounts of filling and chocolate dough is to use a cookie scoop. For this treat, Mars whipped peanut butter and oats together, set them atop a cookie and covered it all. In America, professional bakers as well as bread makers, use scales. Roll the cookie in the palms of your hands to smooth it out. Reminiscent of a chocolate peanut butter cup candy (or a buckeye, if you're into homemade candies), this recipe is one that's been making the rounds for years. If youre a veteran looking to start a business, or any aspiring entrepreneur, my advice is to just do it. Store cooled cookies in an airtight container for several days. Smush the balls each with a water glassthey don't spread much, so you want them fairly thin, 1/8 to 1/4 inch (3 to 6 mm). except that book wasnt published until 2004. I did not put flaky salt on top. Preheat oven to 350 degrees. What a delightful treat!! Chocolate Cookies With Peanut Butter Middle We Try Every Cheesecake at the Cheesecake Factory, Homemade Biscoff (Belgian Speculoos Cookies) Recipe, 34 Chocolate Dessert Recipes for a Sweet Valentines Day, Quick and Easy Chocolate Chip Cookies | BraveTart, Alfajores Con Cajeta (Vanilla Shortbread With Goat's-Milk Toffee) Recipe, Levain Bakery-Style Super-Thick Chocolate Chip Cookies Recipe. Serve. What is this madness? Cookie base adapted from Bakedat350s Vanilla Almond Sugar Cookie. You should also know they freeze perfectlyif theres a better late-night snack, I need not know it. Grant set up a website to support the new product and offer online sales, in addition to other avenues. To bake the cookies: Bake the cookies for 7 to 9 minutes, or until they're set and you can smell chocolate. No forks or spoons required, justeasy-to-pick-up party foods, so you can clean up in no time. She loved them so much I've made them for her every Christmas since, almost 30 years now. I've been making these since about that time as wellthe recipe was printed in a lot of community/church fundraising cookbooks, Brenda replied. Emma Laperruque, can you use any brand of unsweetened natural-type peanut butter? You should know that these are a project, and a messy one at that. To shape the cookies: Scoop 1 tablespoon of the dough (a lump about the size of a walnut), make an indentation in the center with your finger, and place one of the peanut butter balls into the indentation.